June 2026 data indicates a decrease in user interest for online gambling brands across most tracked regions. This decline occurred during the month of the 2026 FIFA World Cup, the tournament’s widest format to date.
Global Market Trends
Search metrics show that demand dropped in nearly three-fifths of monitored countries compared to May. Uzbekistan recorded the sharpest decrease at 58.8%, followed by Turkey with a 33.5% drop. Other participating nations with significant declines include Qatar, Tunisia, the Democratic Republic of Congo, Senegal, and Saudi Arabia.The United States, the largest global iGaming market by potential revenue, saw a 17.8% month-over-month decline. No US state registered growth, with Wyoming showing the steepest drop at 72.2%. California, a host state, fell by 1.7%, while Florida and Missouri declined by 10.7% and 24.6% respectively.
Canada experienced a similar trend with an overall 8.4% decrease and no positive movement in any jurisdiction.
Mexico was the only host nation to achieve positive growth, rising 9.7% to rank 33rd overall. Panama led the Americas with a 71.3% increase, followed by Jamaica, Bolivia, and Costa Rica. In Europe, Hungary recorded the strongest gain, while Germany, Austria, Belgium, and Japan also showed positive index changes.
The 2026 FIFA World Cup is currently underway across North America, featuring a record number of participating nations.