UK Tote Group has restructured its senior leadership team in July 2026 by promoting Paddy Desmond to Chief Operating Officer and appointing Eugene Delaney as Chief Commercial Officer for B2B operations. The pool betting operator implemented these personnel changes to assign specific leadership roles for consumer and partnership divisions.
Desmond joined the organization in 2024 as a part-time consultant before serving as Chief Strategy Officer and Chief Commercial Officer for Ireland. Following his appointment as Chief Revenue Officer in January 2026, he now holds overall responsibility for the company’s product development, customer experience, marketing, and revenue.
B2B Expansion and Strategic Partnerships
Eugene Delaney joins the company with previous experience as B2B director at Spotlight Sports Group and commercial manager at Paddy Power. His mandate includes growing the UK Tote Group’s collaborations with racecourses, operators, and international pool partners.
Alex Frost, CEO of UK Tote Group, addressed the strategic shift. "These changes to our senior team ensure we have dedicated leadership across both sides of our business," he said. "Eugene brings outstanding B2B and data expertise that matches the ambition we have for our partnerships and pool businesses."
These leadership updates follow the recent appointment of John O’Reilly, former CEO of Rank Group, as a non-executive director.